![]() ![]() Mineral water also has a higher mineral content than tap water across the board. If you’re just drinking tap water, there are added minerals, but drinking water can have contaminants from leaking and rusted pipes and other pollutants. The minerals in these waters are highly bioavailable, meaning it’s an optimal way for our bodies to absorb and use the minerals. These types of water are good for your health because it provides you with minerals your body can’t make on its own. To advertise a product as mineral water, that has to be how it comes from the earth. These total dissolved solids have to come from a physical and geologically protected underground water source. Mineral water has to contain at least 250 parts per million or PPM of total dissolved solids, according to the FDA’s regulatory guidelines. What you might be surprised to find out is the FDA regulates bottled water. ![]() Most of us don’t spend time thinking about our water, so we might not naturally consider whether tap water or mineral water is better for us. For a product to meet the requirements of mineral water, it has to be bottled at the source. Some of the critical minerals in spring water from underground include calcium, sodium and magnesium. This type of water comes from underground reservoirs, and it doesn’t go through chemical processing. ![]() Mineral water is not the same as regular drinking water. To understand why Liquid Death might actually be worth the hype, we look at the health benefits of mineral water. There’s a lot of competition on the ever-expanding consumer water market, but Liquid Death does stand out. ![]() In that same test, however, the sparkling water from the brand while high in minerals was found to be acidic. We looked at independent testing of the water not done by the manufacturer, finding it is not only high in minerals but also alkaline. The spring water source is in the Austrian Alps. They fuel your body and quench your thirst. Here’s where it’s especially unique for this canned mountain water startup- these naturally occurring minerals are electrolytes. Before it’s canned, the water is purified using a process that helps maintain the original mineral profile. When the company sources the water, it goes into their bottler and then straight into air-tight cans. Being mountain water does set it apart from other types of bottled water, which are just tap water that’s been processed. Liquid Death comes from an underground mountain source, protected by hundreds of feet of stone. We were wondering the same thing, so we did some research to figure it out and determine if it’s fancy water or something else going on here. We are by far the most sustainable option for packaged water, which is a big driver for why people want to buy from us.You might be wondering how any kind of water could be that special or unique, especially considering Liquid Death is more expensive than some other brands. There are more vegans at a heavy-metal show than Taylor Swift show. "If you think about it, it makes sense - everything metal and punk is extreme," Cessario said. Liquid Death plans to donate $0.05 from every can sold to help clean up plastic garbage from the ocean. Aluminum cans are more environmentally friendly than boxed or bottled water, and in Cessario's view they look cooler as well. What makes this appealing for such a large group is that it feels like a niche thing."Īside from Liquid Death's marketing, Cessario believes the punk community will also appreciate the brand's eco-conscious stance. "At first we knew the easiest crowd for us is anyone into heavy metal, punk rock, and that kind of world because they immediately get the joke and get the humor and have never seen anything like it. "Initially some of our thinking was, we wanted to take more inspiration from the beer category because one thing we know in marketing is if you want younger people to want something, you have to market to people in their 20s because teens want the thing they can't have," Cessario said. ![]()
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